In order to reflect on my past life events and aid future planning for my family, I publish monthly summaries on the last day of each month. Writing a monthly summary is a great way to put my thoughts together in one place keeping myself accountable too. I hope you…

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There are two different meanings of the word ‘market’ in Marketing.

Firstly, a market is a place where sellers and buyers trade — buy and sell products; exchange something for money. Secondly, a market is a group of customers with similar characteristics who are current customers and potential customers of…

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Social Marketing was born as a discipline in late 19th century. Professor Philip Kotler is credited as the founder of Social Marketing as he first coined this term in 1972. Philip Kotler defined Social Marketing as all of the marketing activities that seek to influence social behavior of people to…

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Jerry Grzegorzek

Jerry Grzegorzek

Founder & Editor-in-chief at SuperBusinessManager.com. Super Business Manager provides business resources for better decision making to empower human beings.