Marketing practitioners must recognize that they not only serve their enterprises but also act as stewards of society in creating, facilitating and executing the efficient and effective transactions that are part of the greater economy. In this role, marketers should embrace the highest ethical norms of practicing professionals and the ethical values implied by their responsibility toward stakeholders including customers, employees, investors, channel members, regulators and the host community.

https://www.superbusinessmanager.com/ethical-marketing-norms-and-values/

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Jerry Grzegorzek

Jerry Grzegorzek

Founder & Editor-in-chief at SuperBusinessManager.com. Super Business Manager provides business resources for better decision making to empower human beings.