Marketing managers must be able to use their business acumen — business knowledge, business skills and business experience — to establish different marketing strategies depending on various business situations. https://www.superbusinessmanager.com/about-devising-marketing-strategies/

Marketing managers must be able to use their business acumen — business knowledge, business skills and business experience — to establish different marketing strategies depending on various business situations. https://www.superbusinessmanager.com/about-devising-marketing-strategies/

These can include encouraging companies to make products safer, banning or restricting the sale or use of the product or service, banning or limiting advertising or promotion of the product, increasing ‘sin’ TAXes to discourage consumption, public education campaigns, and social marketing campaigns. https://www.superbusinessmanager.com/is-marketing-ethics-an-oxymoron/

Marketers have encouraged and promoted the development of many products and services that have benefited people worldwide. But, while they should take pride in their contributions, they should also carefully and thoughtfully consider where they stand on the ethical issues confronting them today and into the future. https://www.superbusinessmanager.com/is-marketing-ethics-an-oxymoron/

With downshifting, you will be able to focus on achieving your life goals, gain personal fulfillment and build long-term positive relations with other people. https://www.superbusinessmanager.com/downshifting-find-balance-between-work-and-leisure/

Read about my family finance and building passive income. In order to reflect on my past life events and aid future planning for my family, I publish monthly summaries on the last day of each month. Writing a monthly summary is a great way to put my thoughts together in one place keeping myself accountable too. I hope you will find my monthly summaries both reflective and inspiring. https://www.superbusinessmanager.com/monthly-summary-september-2022/

While the author of this article about candy cigarettes and fruit drinks for children packaged as liquor bottles is unknown to me, I have found it quite interesting when discussing ethics in marketing. https://www.superbusinessmanager.com/lets-hear-it-for-ethics-in-marketing/

Marketing practitioners must recognize that they not only serve their enterprises but also act as stewards of society in creating, facilitating and executing the efficient and effective transactions that are part of the greater economy. In this role, marketers should embrace the highest ethical norms of practicing professionals and the ethical values implied by their responsibility toward stakeholders including customers, employees, investors, channel members, regulators and the host community.

This post introduces the ethical marketing norms and values for marketers according to The American Marketing Association (AMA) which exists to promote the highest standards of marketing. Let’s take a look. https://www.superbusinessmanager.com/ethical-marketing-norms-and-values/